PIKKART-AR LABELLING

AUGMENTED REALITY ON LABELS

WHAT'S PIKKART-AR LABELLING?

Pikkart-AR Labelling is the solution for companies that want to make the end customer interact digitally with the product and the brand by embedding innovative digital elements in Augmented Reality in packaging labels.

This solution also makes it easier to comply with the recent regulatory changes in the context of mandatory labeling in the EU, by using efficient digital tools.

By framing the label with the camera, the user will have immediate access to interactive content, such as information about the packaging material, its EC coding (97/129/EC), and recycling instructions.

The user will also have access to interactive content about the product, such as the nutritional table of a food, the textile composition of a garment, information about the production chain, points collection, games, discounts related to the product, etc.

The app can recognize any type of label using the most appropriate technology to achieve the most effective recognition.

FEATURES

Pikkart-AR Labelling uses some of Pikkart's proprietary technologies:

Augmented Reality (planar) – Pointing the camera of a mobile device at a label, the application recognizes it, triggering augmented reality digital content

Pikkart-AR Logo – This patented Pikkart technology is an evolution of augmented reality that allows up to 1 billion different pieces of content (e.g. instant win, product-specific information, etc.) to be linked to as many copies of the same image

Pikkart-AR Discover – Another Pikkart patent, it gives the ability to recognize even non-planar objects that are difficult to recognize with classic augmented reality recognition. Suitable for recognition of products on shelves

AI – By training a neural network with the help of a dataset, we can recognize virtually anything in any context. This makes it possible to ensure timely and accurate recognition even in different lighting contexts